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Apple exec says there isn’t a need for Find My in the new Siri Remote

The brand new Apple TV 4K got here out as we speak and, to rejoice its launch, Tim Twerdahl, Apple’s vice chairman of product advertising and marketing for dwelling and audio, sat down with Mobile Syrup to speak concerning the new product.

When requested why the corporate redesigned the Apple TV distant (not that anybody is complaining), Twerdahl mentioned that they noticed a possibility to adapt the distant to the brand new ways in which individuals are utilizing their Apple TV.

“For instance, in Canada, Telus makes use of Apple TV as a set-top field. Now, right here within the U.S., Constitution Spectrum does, and as you get extra reside linear programming, it requires various things from the distant. I feel the addition of mute, for instance, is absolutely fascinating as a result of when you find yourself watching on-demand video, ‘pause’ and ‘mute’ are type of the identical factor, however as soon as you have bought ad-supported content material — after you have sports activities and issues that possibly you don’t need the sound on, however you wish to hold enjoying — mute turns into a lot extra highly effective.”

One of many primary variations between the previous and new Apple TV 4K is the inclusion of the A12 Bionic chip. Twerdahl says that, with a 50% efficiency increase to graphics, the brand new field is ready for the place builders wish to take gaming.

“There are a few issues. One is we use the ability of the A12 Bionic to ship our excessive framerate content material, which is vital as we type of push extra into that. However to your level about gaming — completely — it’ll rely upon how completely different builders make the most of it. The A12 Bionic offers a few fifty % enhance in graphics efficiency. So, sure, there’s much more headroom there for builders to be inventive and push the envelope much more.”

The chief, when requested about why Apple did not function Discover My within the new Siri Distant, says that its new thickness means it should not disappear into your sofa anymore.

To your level, that’s the strongest out of the house. With the modifications we have made to the Siri Distant — together with making it a bit thicker so it will not fall in your sofa cushions as a lot — that have to have all these different community units discover it appears a bit of bit decrease.

You’ll be able to learn all the interview at Mobile Syrup.

Our choose

Apple TV 4K 2021

Apple TV 4K (2021)

Minor, however welcome enhancements

There is not any doubt that the Apple TV 4K (2021) can produce a greater image than the earlier mannequin; nonetheless, that may solely make a distinction when you’ve got a TV that may assist it. The A12 Bionic inside will make it quicker, making Apple Arcade run extra easily, and the addition of Wi-Fi 6 is sweet when you’ve got a Wi-Fi 6 router.

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