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SEO software startup Moz acquired by iContact Marketing Corp., 17 years after launching in Seattle

(Moz Picture)

website positioning software program startup Moz has been acquired by electronic mail advertising and marketing firm iContact, a subsidiary of J2 World. Phrases of the deal weren’t disclosed.

Rand Fishkin and his mom Gillian Muessig launched Seattle-based Moz again in 2004. The corporate, initially often called SEOMoz, grew into considered one of Seattle’s prime startups, although its journey was not all the time easy. Moz, which constructed a fame for its company transparency, lower 28% of its employees in 2016 and went via monetary struggles in 2013.

Moz was ranked No. 10 on the GeekWire 200, our listing of prime privately held tech firms within the Pacific Northwest. The startup is worthwhile and rising. It declined to offer income numbers.

Corporations comparable to Alaska Airways and Zillow Group use Moz to assist fine-tune their website positioning and rank larger in search engine outcomes. Search and website positioning continues to be a rising trade, much more than twenty years after firms comparable to Google and Yahoo launched on desktop. The proliferation of cellular units and different extra locations the place customers conduct on-line searches, together with inside cellular apps and buying websites comparable to Amazon, has created constant demand for website positioning companies.

Moz’s model will stay intact underneath its new proprietor. iContact helped ship 68 billion emails final 12 months for small and mid-sized companies. The corporate works in tandem with its sibling manufacturers Campaigner, SMTP, and Kickbox, all owned by J2 World, a publicly traded firm that reported Q1 income of $398 million, up 20% year-over-year.

Moz co-founder Rand Fishkin, proper, and Moz CEO Sarah Chook. (Moz Picture)

Moz will be part of J2’s electronic mail advertising and marketing manufacturers and pair sources to assist the shared buyer base with search methods and analytics.

“The shared deal with delivering highly effective digital advertising and marketing options is an ideal match for our model, employees and group,” Moz CEO Sarah Bird, a former lawyer who took over as CEO in 2013, mentioned in an announcement.

Moz employs greater than 300 individuals. The corporate acquired six different startups and had raised $29.1 million in outdoors capital.

“If we ask our prospects, which we do routinely, what the primary device that they want, past electronic mail, it’s undoubtedly website positioning. So there’s an important pairing of website positioning and electronic mail advertising and marketing,” Michael Pepe, president of iContact, mentioned in a video announcement.

Fishkin left Moz in 2018 and left the board in September 2020. He now runs Seattle advertising and marketing startup SparkToro.