Apple’s iPhone SE aids in gaining market share in a Europe market that is in decline

Apple’s iPhone continued to gain in sales and market share in the second quarter of 2022 despite a significant fall in the European smartphone market.

In the second quarter of 2022, the European smartphone market fell by 11 percent year-over-year, according to a new research from Counterpoint Research. There is a “declining economic environment and continuous geopolitical instability” on the continent, according to the study.

However, Apple’s shipments and market share increased in Europe in Q2 2022, despite this setback. The new iPhone SE, which has been updated with a new CPU and 5G connection, was “primarily” responsible for this, according to the article.

The year-over-year comparisons don’t seem favourable

Apple’s year-over-year performance was favourable, but its quarter-over-quarter performance was much lower.

A “mixed bag” of outcomes was reported by Counterpoint Research Associate Director Jan Stryjak for the second quarter of 2022. In the director’s words, “Compared to last year and even last quarter, Europe has seen a significant shift in both industry and macroeconomics.” Her prognosis for the remainder of the year was no better.

“Unfortunately, Europe’s condition remains grim. In Europe, economic and political tensions are developing in nations outside Russia and Ukraine, such as France, Germany, and the United Kingdom. It is possible that the bottom has been reached and the trajectory will soon begin to rise, but it will be a lengthy and tedious process.”

A September event is scheduled to unveil the iPhone 14 line-up despite Stryjak’s pessimism about the product. Aside from the AirPods Pro 2, the Apple Watch Series 8 is also expected to be unveiled during the event.

New iPads and Macs will also be released later this year, which is likely to enhance sales for Apple for the remainder of the year.

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